By implementing a brand store in line with your corporate identity, you can increase your brand's visibility among retailers as well as in the digital market. Through a central operating system, product placements as well as your entire product variety, promotions and campaigns can be managed and adjusted in real time across retailers.
The central management of the esis digital brand world significantly reduces the scope of communication between the brand and the retailer. Thanks to the automatic synchronization of product availability, the product range is always up-to-date and does not have to be manually updated.
The corporate identity is always taken into account, so your brand store can be centrally processed and automatically distributed to your retailers. Because the products are updated daily, no maintenance is required and therefore no error pages can occur.
In addition to advertising campaigns within the digital brand world, campaigns can also be played out outside the digital brand world using programmatic advertising. Increase your sales with the minimum effort!
For precise analysis of data, traffic, conversions and more, esis is fully compatible with Google Analytics & Adwords.
Thanks to a central product data sheet, the system automatically learns which products have been entered by the retailer and therefore does not require any manual input. All product lines with their qualities, functionalities and other factors that set them apart from your competitors can be mapped.
In addition, product categories can be meaningfully subdivided and displayed graphically and animated, thus enabling a clear view and simple, user-friendly operation for your customers. The products can not only be viewed, but also purchased directly.
Through the esis - digital brand world, a consistent brand image is presented across the entire retailer network with the central administration. This leads to a consistent product presentation and a recognition value of your brand store. Here the price markings can be adapted to the pricing & design of the retailer depending on the web store, whereby the brand world can be integrated seamlessly into the web store of the retailer.
The product pages focus on the essence of the product and use visual and textual elements to give visitors a quick and clear idea of the product. Additional product lines or items can be displayed even if they are not available at the retailer and can be requested via a form. Optionally, an "Add to Cart" button can be integrated!
Thanks to central maintenance, advertising campaigns or specific product promotions can be rolled out to all retailer shops on a just-in-time basis. You can decide whether individual retailers or a group of retailers are to be covered by a campaign. This means that cashback campaigns or various promotion banners can also be displayed in the retailer stores.
Due to the automatic synchronization of product availability, manual linking is no longer necessary and visitors no longer end up on frustrating error pages. Compared to static and not updated HTML pages, the esis - digital brand world is dynamic and updated twice a day. Products that are not available can be requested via a detail page with form request.