Branding is a crucial factor in the success of a business. To protect the brand image and ensure brand consistency, it is important that product content is correct and up-to-date everywhere. By distributing product content strategically, brands and manufacturers can ensure that their products are quickly and easily found by potential customers.

Ensure Brand Consistency

Through centralized management of product content, brands and manufacturers can ensure that their retailers display up-to-date and accurate product information on their product pages. Outdated or inaccurate product information can be avoided through centralized management of product content. Branding can also be protected through the centralized distribution of brand assets on retailer product pages.

Save Time and Resources

Another benefit of centralized product content management is the time and resource savings it provides. Through automated distribution of product content on retailer product pages, brands and manufacturers can update and publish their content quickly and easily. This way, brands and manufacturers can reduce the number of manual labor steps, saving time and resources.

Increasing your revenue

By strategically distributing product content, brands and manufacturers can better promote their products and increase revenue. An important aspect of this is customer communication. A study has shown that 73% of customers prefer to learn about a product through a video. By placing videos or interactive content on the product pages of retailers, brands and manufacturers can influence customer purchase decisions and thus increase revenue.

Conclusion

Targeted distribution of product content on the product pages of retailers is a key factor in the success of brands and manufacturers. Central management of product content can ensure brand consistency, save time and resources, and increase customer engagement and revenue.