Increase sales with customer reviews.
Customer reviews have become an important factor when it comes to making purchasing decisions. Online platforms such as Google, Amazon, and Tripadvisor have become important sources of information for customers. According to a study by Bitkom Research, 82% of online shoppers read customer reviews before making a purchase decision.
For businesses, this means they should keep an eye on their reputation and online presence. Customer reviews are therefore an important indicator of a company's success. A high number of positive reviews can help a company be perceived by potential customers as trustworthy and reliable. Conversely, a negative review profile can quickly erode customer trust.
Therefore, it is important for companies to strive to provide optimal service and always encourage their customers to share their positive experiences online. Active communication with customers can help solve problems before they lead to negative reviews. But what happens when a negative review does arrive?